Creative Business & Social Research offers workshop on Quantitative Data Analysis with Smart-PLS in Rawalpindi
Date and Time: October 18-19, 2019, 5:00pm to 8:00pm,
Fee: Rs. 4000 (25% early bird discount)
Contents:
Theoretical Session
- Mediating Variable
- Direct and Indirect Relationship
- Introduction of AMOS
Practical Session
Outline
- Introduction to Structural Equation Modeling (SEM)
- Overview of PLS based SEM
- Measurement Model: Formative and Reflective
- Indicators reliability
- Reliability and validity tests
- Internal consistency reliability
- Indicator reliability
- Convergent validity
- Discriminant validity
- Assessing structural model and testing hypotheses
- Testing mediating effect
- Testing moderating effect
Target Audience(s): MS/MPhil scholars, MBA & BBA students, Professionals who are working in NGOs, Research field, Research Associates and Data Analysts