Creative Business & Social Research offers workshop on Quantitative Data Analysis with Smart-PLS in Rawalpindi

Date and Time: October 18-19, 2019, 5:00pm to 8:00pm,

Fee: Rs. 4000 (25% early bird discount)


Theoretical Session

  • Mediating Variable
  • Direct and Indirect Relationship
  • Introduction of AMOS

Practical Session


  • Introduction to Structural Equation Modeling (SEM)
  • Overview of PLS based SEM
  • Measurement Model: Formative and Reflective
  • Indicators reliability
  • Reliability and validity tests
  • Internal consistency reliability
  • Indicator reliability
  • Convergent validity
  • Discriminant validity
  • Assessing structural model and testing hypotheses
  • Testing mediating effect
  • Testing moderating effect

Target Audience(s): MS/MPhil scholars, MBA & BBA students, Professionals who are working in NGOs, Research field, Research Associates and Data Analysts